CLIENT
regarded as a leader in the acquisition, development and management of Class A multi-family and recreational vehicle (RV) resort properties. Jetstream RV Resorts, developed by CSRP, blends Class A multi-family housing and amenities with RV park convenience.
GOALS & OBJECTIVES
- Introduce Jetstream RV Resorts to new audiences and media.
- Keep CSRP and Jetstream RV Resorts top of mind for the media, target audiences and existing clientele.
- Grow Jetstream RV Resort’s brand awareness amongst potential clients.
- Secure media placements through strategic pitches.
CHALLENGES
CSRP is an expert in Class A multi-family housing. Leveraging CSRP’s reputation, our challenge was to introduce Jetstream RV Resorts with a consistent message: RV Resorts can be used for short- and long- term leases, providing an alternative to renting an apartment, and they offer the same first-class amenities as multi-family housing. Another challenge was to overcome pre-conceived notions of RV parks and introduce Jetstream as a refreshed and luxurious take on the status quo. While there are multiple locations of Jetstream RV Resorts, our work was two-fold: introduce a cohesive Jetstream brand while highlighting the different properties and the various locations and markets they serve.
SUCCESS METRICS
- Through the media outreach conducted by Dom Gem, we garnered placements in the following publications:
- Bisnow
- Community Impact
- ConnectCRE
- Houston Business Journal
- Houston Chronicle
- Houston CityBook
- Realty News Report
- REBusiness Online
- RVBusiness
- Articles featuring Jetstream RV Resort cumulatively received an estimated 78,400 views.
- Dom Gem created and fostered relationships with journalists in an effort to keep CSRP’s Jetstream RV Resorts top of mind.